Great by Choice by Morten T. Hansen - Paperback is a powerful business and leadership book for readers who want to understand why some companies achieve lasting greatness in uncertain, chaotic, and fast-changing conditions while others fall behind.

Co-authored by Morten T. Hansen and Jim Collins, this compelling study explores what separates exceptional companies from their competitors when markets shift, luck turns, and the future becomes difficult to predict. Drawing on years of research, the book introduces memorable ideas such as 10Xers, the 20 Mile March, Fire Bullets, Then Cannonballs, Leading above the Death Line, Zoom Out, Then Zoom In, and Return on Luck.

Rather than claiming that success comes from speed, risk taking, or luck alone, Great by Choice shows how disciplined action, empirical decision-making, controlled innovation, and strategic consistency can help organisations perform in turbulent times. It is an inspiring and practical read for business owners, managers, entrepreneurs, executives, students, and anyone interested in leadership, strategy, resilience, and long-term performance.

Thought-provoking, research-based, and highly readable, Great by Choice by Morten T. Hansen - Paperback is an essential addition to any business bookshelf and an excellent choice for readers who enjoyed Good to Great, Built to Last, or other classic management books.

Author Profile

Morten T. Hansen is a respected management scholar, author, and speaker known for his work on collaboration, leadership, and organisational performance. He has taught at leading institutions including the University of California, Berkeley, INSEAD, and Harvard Business School. He is also the author of Collaboration and Great at Work, and his research focuses on how individuals and organisations can achieve outstanding results through disciplined, intelligent choices.

Jim Collins is a renowned business researcher and bestselling author whose influential books include Good to Great, Built to Last, How the Mighty Fall, and Great by Choice. His work focuses on what makes companies endure, grow, and outperform over time. Together, Collins and Hansen combine rigorous research with engaging business storytelling to deliver a practical framework for thriving in unpredictable conditions.

Critic Reviews

“Collins and Hansen draw some interesting and counterintuitive conclusions from their research.”

Wall Street Journal

“A sensible, well-timed and precisely targeted message for companies shaken by macroeconomic crises.”

Financial Times

“Entrepreneurs and business leaders may find the concepts in this book useful for making choices to increase their odds of building a great company.”

Booklist

“Jim Collins has built a reputation as something of a myth buster. This book is recommended.”

Financial World

“If you want to understand what it takes to run a great company in any circumstances and you admire brilliant analysis and a clear, evocative writing style, then Great By Choice is worth five stars out of five.”

People Management

Dimensions (CM) Approx: standard size, 15 cm x 21 cm,

Weight (KG) Approx: 0.24